The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ATRO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

JRSH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

PLBY · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MBUU · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureATROJRSHPLBYMBUU
Moat Score (0–100)3536 (highest)36 (highest)35
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend80 (highest)432020
Pricing power181586 (highest)29
Returns on capital460090 (highest)
Balance-sheet safety5660 (highest)2829
Capital allocation20044 (highest)10
No price data99% above value if growth stopped todayNo price data55% above value if growth stopped today (largest discount to value if growth stopped today)
Market capNot reported$78.2M$120M$439M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2026FY2025FY2026