The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AWI · Materials · Wide moat

Wide moat

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DECK · Materials · Wide moat

Wide moat

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WDFC · Materials · Wide moat

Wide moat

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IPAR · Materials · Wide moat

Wide moat

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MeasureAWIDECKWDFCIPAR
Moat Score (0–100)8790 (highest)8987
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend100 (highest)100 (highest)86100 (highest)
Pricing power618290 (highest)70
Returns on capital100 (highest)97100 (highest)98
Balance-sheet safety757396 (highest)91
Capital allocation100 (highest)100 (highest)6974
171% above value if growth stopped today59% above value if growth stopped today (largest discount to value if growth stopped today)301% above value if growth stopped today116% above value if growth stopped today
Market cap$6.9B$13.4B$3.1B$3.9B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2025FY2025