The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AWRE · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

MSGM · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

AMTM · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

UPYY · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureAWREMSGMAMTMUPYY
Moat Score (0–100)4950 (highest)50 (highest)49
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend364378 (highest)20
Pricing power100 (highest)802986
Returns on capital49 (highest)9 (highest)
Balance-sheet safety5573 (highest)5228
Capital allocation524480 (highest)64
No price dataNo price data184% above value if growth stopped todayNo price data
Market cap$23.4M$21.2M$5.5B$15.8M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026