The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AXIL · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

NCSM · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

ECL · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

KMB · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureAXILNCSMECLKMB
Moat Score (0–100)5960 (highest)60 (highest)59
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend787592 (highest)43
Pricing power79 (highest)647057
Returns on capital15030100 (highest)
Balance-sheet safety100 (highest)100 (highest)4445
Capital allocation246062 (highest)49
320% above value if growth stopped today396% above value if growth stopped today348% above value if growth stopped today69% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$39.9M$120M$75.8B$36.4B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025