The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BBW · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

EXPO · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

CRAI · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

WING · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureBBWEXPOCRAIWING
Moat Score (0–100)8687 (highest)8686
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend897690100 (highest)
Pricing power77——99 (highest)
Returns on capital—100 (highest)93100 (highest)
Balance-sheet safety78100 (highest)6140
Capital allocation100 (highest)71100 (highest)88
46% below value if growth stopped today (largest discount to value if growth stopped today)213% above value if growth stopped today102% above value if growth stopped today369% above value if growth stopped today
Market cap$309M$3.6B$1.2B$3.7B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2026FY2025FY2025FY2025