The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BFRG · Healthcare · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

LGMK · Healthcare · Shallow moat

Shallow moat

Doesn't clear the bar

TRLV · Healthcare · Shallow moat

Shallow moat

Doesn't clear the bar

LFMD · Healthcare · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureBFRGLGMKTRLVLFMD
Moat Score (0–100)45 (highest)45 (highest)45 (highest)45 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend60374785 (highest)
Pricing power7088 (highest)88 (highest)70
Returns on capital—412 (highest)0
Balance-sheet safety285556 (highest)28
Capital allocation2444 (highest)2444 (highest)
No price dataNo price dataNo price dataNo price data
Market cap$5.9M$1.2M$1.9B$109M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025