The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BJRI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

EUBG · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

BLBD · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

VC · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureBJRIEUBGBLBDVC
Moat Score (0–100)67 (highest)67 (highest)67 (highest)66
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend73558086 (highest)
Pricing power100 (highest)91013
Returns on capital1093 (highest)
Balance-sheet safety93100 (highest)100 (highest)73
Capital allocation57206094 (highest)
546% above value if growth stopped today350% above value if growth stopped today599% above value if growth stopped today24% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$1.4B$74.4M$2.4B$2.8B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025