The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BLPG · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

FORR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

PETS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

IVDN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureBLPGFORRPETSIVDN
Moat Score (0–100)52 (highest)52 (highest)52 (highest)52 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend73413185 (highest)
Pricing power6497 (highest)4847
Returns on capital3090 (highest)4
Balance-sheet safety285555100 (highest)
Capital discipline44 (highest)373624
Price vs. high estimate87% below high estimate (largest discount to high estimate)5% below high estimateNo price dataNo price data
Market cap$462008$189.6M$41.9M$10.5M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2024FY2025FY2026FY2025