The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BLPG · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

VGES · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MAMO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

SCI · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureBLPGVGESMAMOSCI
Moat Score (0–100)47 (highest)47 (highest)47 (highest)47 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend53 (highest)502047
Pricing power6470 (highest)4038
Returns on capital91 (highest)44
Balance-sheet safety282873 (highest)5
Capital allocation444112100 (highest)
88% below value if growth stopped today (largest discount to value if growth stopped today)No price data24% above value if growth stopped today91% above value if growth stopped today
Market cap$412507Not reported$40.8M$11.5B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2024FY2025FY2025FY2025