The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BOTX · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

UTI · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

JACK · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

LOCO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureBOTXUTIJACKLOCO
Moat Score (0–100)54 (highest)54 (highest)54 (highest)54 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8595 (highest)3865
Pricing power3976 (highest)
Returns on capital1192 (highest)16
Balance-sheet safety3287 (highest)063
Capital allocation60246472 (highest)
No price data616% above value if growth stopped today80% below value if growth stopped today (largest discount to value if growth stopped today)67% above value if growth stopped today
Market capNot reported$2.1B$275M$477M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025