The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BRBR · Consumer Staples · Narrow moat

Narrow moat

Wonderful & reasonably priced

FIZZ · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

MALG · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

PM · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

MeasureBRBRFIZZMALGPM
Moat Score (0–100)7577 (highest)77 (highest)74
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95 (highest)647575
Pricing power556292100 (highest)
Returns on capital100 (highest)100 (highest)100 (highest)
Balance-sheet safety26100 (highest)100 (highest)38
Capital allocation100 (highest)594159
27% below value if growth stopped today (largest discount to value if growth stopped today)46% above value if growth stopped todayNo price dataNo price data
Market cap$1.5B$2.9BNot reportedNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2021FY2025