The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BWMG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

LMMY · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

RENT · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

GENK · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureBWMGLMMYRENTGENK
Moat Score (0–100)30 (highest)30 (highest)30 (highest)30 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend652080 (highest)57
Pricing power35 (highest)00
Returns on capital0012 (highest)
Balance-sheet safety2878 (highest)2828
Capital allocation242444 (highest)24
No price dataNo price dataNo price data80% below value if growth stopped today
Market cap$2.7M$3.4MNot reported$10.2M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025