The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CHD · Materials · Narrow moat

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SHOO · Materials · Narrow moat

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LUVU · Materials · Narrow moat

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EOG · Materials · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureCHDSHOOLUVUEOG
Moat Score (0–100)6667 (highest)67 (highest)66
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend54514262 (highest)
Pricing power77 (highest)6843—
Returns on capital6993 (highest)9264
Balance-sheet safety60858694 (highest)
Capital allocation72 (highest)407144
190% above value if growth stopped today72% above value if growth stopped today (largest discount to value if growth stopped today)439% above value if growth stopped todayNo price data
Market cap$24.4B$3.4B$4.6MNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2026FY2025