The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CHGG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

BIAF · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

HAS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureCHGGMGBIAFHAS
Moat Score (0–100)34 (highest)34 (highest)34 (highest)34 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend1573 (highest)5710
Pricing power914995 (highest)
Returns on capital110038 (highest)
Balance-sheet safety282855 (highest)0
Capital allocation24 (highest)2024 (highest)24 (highest)
76% below value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data265% above value if growth stopped today
Market cap$107MNot reported$3M$12.5B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025