The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CHH · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

DRI · Consumer Discretionary · Narrow moat

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TDG · Consumer Discretionary · Narrow moat

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URBN · Consumer Discretionary · Narrow moat

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MeasureCHHDRITDGURBN
Moat Score (0–100)7778 (highest)78 (highest)77
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend9594100 (highest)91
Pricing power3193 (highest)50
Returns on capital100 (highest)977580
Balance-sheet safety12724073 (highest)
Capital allocation100 (highest)948089
53% above value if growth stopped today (largest discount to value if growth stopped today)96% above value if growth stopped todayNo price data82% above value if growth stopped today
Market cap$5.1B$22.4BNot reported$6.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2026