The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CIMG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

EVH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

WKHS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

NOTVQ · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureCIMGEVHWKHSNOTVQ
Moat Score (0–100)26 (highest)26 (highest)26 (highest)25
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend57555760 (highest)
Pricing power022043 (highest)
Returns on capital0 (highest)0 (highest)0 (highest)0 (highest)
Balance-sheet safety28 (highest)28 (highest)28 (highest)0
Capital allocation44 (highest)2444 (highest)24
No price dataNo price dataNo price dataNo price data
Market capNot reported$471M$26.3M$381365
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025