The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CIRX · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MDLZ · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

FRPT · Consumer Staples · No moat

No moat

Doesn't clear the bar

CPB · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureCIRXMDLZFRPTCPB
Moat Score (0–100)3840 (highest)40 (highest)38
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend285080 (highest)50
Pricing power73 (highest)605850
Returns on capital5040 (highest)
Balance-sheet safety281236 (highest)3
Capital allocation2475 (highest)2447
No price data57% above value if growth stopped todayNo price data31% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$148363$77.6B$2.8B$6.5B
Moat tierNo moatShallow moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025