The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CIRX · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MDLZ · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

FRPT · Consumer Staples · No moat

No moat

Doesn't clear the bar

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureCIRXMDLZFRPTPRMB
Moat Score (0–100)3840 (highest)40 (highest)37
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend285080 (highest)78
Pricing power73 (highest)605840
Returns on capital—5015 (highest)
Balance-sheet safety281236 (highest)0
Capital allocation2475 (highest)2453
No price data66% above value if growth stopped today (largest discount to value if growth stopped today)No price data257% above value if growth stopped today
Market cap$128779$81.9B$3.3B$7.2B
Moat tierNo moatShallow moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025