The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CNNE · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

WGO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

XHR · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

KRUS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureCNNEWGOXHRKRUS
Moat Score (0–100)29 (highest)29 (highest)29 (highest)29 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend51575 (highest)65
Pricing power221726 (highest)
Returns on capital064 (highest)00
Balance-sheet safety55 (highest)13028
Capital allocation64 (highest)394624
No price dataNo price data831% above value if growth stopped todayNo price data
Market cap$688MNot reported$2.0B$526M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025