The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

COOK · Industrials · No moat

No moat

Doesn't clear the bar

MSN · Industrials · No moat

No moat

Doesn't clear the bar

ASH · Industrials · No moat

No moat

Doesn't clear the bar

MEC · Industrials · No moat

No moat

Doesn't clear the bar

MeasureCOOKMSNASHMEC
Moat Score (0–100)30 (highest)30 (highest)30 (highest)30 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend15252344 (highest)
Pricing power62 (highest)45119
Returns on capital0005 (highest)
Balance-sheet safety2855 (highest)2828
Capital allocation4464 (highest)4752
No price dataNo price dataNo price data157% above value if growth stopped today
Market cap$8.4B$8.1MNot reported$615M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2026FY2025FY2025