The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CPB · Consumer Staples · No moat

No moat

Doesn't clear the bar

FRPT · Consumer Staples · No moat

No moat

Doesn't clear the bar

CIRX · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureCPBFRPTCIRXPRMB
Moat Score (0–100)3840 (highest)3837
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5080 (highest)2878
Pricing power505873 (highest)40
Returns on capital40 (highest)015
Balance-sheet safety336 (highest)280
Capital allocation47242453 (highest)
31% below value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data311% above value if growth stopped today
Market cap$6.5B$2.8B$148363$8.3B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025