The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CRAI · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

YELP · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

EXPO · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BBW · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureCRAIYELPEXPOBBW
Moat Score (0–100)8687 (highest)87 (highest)86
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend9098 (highest)7689
Pricing power100 (highest)77
Returns on capital9338100 (highest)
Balance-sheet safety61100 (highest)100 (highest)78
Capital allocation100 (highest)100 (highest)71100 (highest)
93% above value if growth stopped today18% above value if growth stopped today166% above value if growth stopped today25% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$1.1B$1.5B$3.0B$432M
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2026