The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

DOGP · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

RTB · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

HZO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

ECXJ · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureDOGPRTBHZOECXJ
Moat Score (0–100)3233 (highest)3232
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend202036 (highest)20
Pricing power70 (highest)443970 (highest)
Returns on capital0023 (highest)0
Balance-sheet safety2855 (highest)028
Capital allocation444464 (highest)42
No price dataNo price data35% below value if growth stopped todayNo price data
Market cap$1.2M$16.1M$794M$138M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025