The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

DORM · Consumer Discretionary · Narrow moat

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GD · Consumer Discretionary · Narrow moat

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APEI · Consumer Discretionary · Narrow moat

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MAR · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureDORMGDAPEIMAR
Moat Score (0–100)72 (highest)72 (highest)72 (highest)72 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95 (highest)919395 (highest)
Pricing power583394 (highest)
Returns on capital60745178 (highest)
Balance-sheet safety6187100 (highest)15
Capital allocation887724100 (highest)
150% above value if growth stopped today (largest discount to value if growth stopped today)178% above value if growth stopped today383% above value if growth stopped today277% above value if growth stopped today
Market cap$4.1B$104.6B$865M$99.5B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025