The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

EAT · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

CRAI · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BBW · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

WING · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureEATCRAIBBWWING
Moat Score (0–100)86 (highest)86 (highest)86 (highest)86 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend909089100 (highest)
Pricing power100 (highest)7799
Returns on capital9793100 (highest)
Balance-sheet safety666178 (highest)40
Capital allocation76100 (highest)100 (highest)88
382% above value if growth stopped today93% above value if growth stopped today25% below value if growth stopped today (largest discount to value if growth stopped today)378% above value if growth stopped today
Market cap$8.3B$1.1B$432M$3.7B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2026FY2025