The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ELA · Consumer Discretionary · Narrow moat

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KTB · Consumer Discretionary · Narrow moat

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HD · Consumer Discretionary · Narrow moat

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WMT · Consumer Discretionary · Narrow moat

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MeasureELAKTBHDWMT
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend90 (highest)735586
Pricing power2869 (highest)5944
Returns on capital9392100 (highest)75
Balance-sheet safety73 (highest)274172
Capital allocation517479 (highest)57
380% above value if growth stopped today63% above value if growth stopped today (largest discount to value if growth stopped today)97% above value if growth stopped todayNo price data
Market cap$536M$4.6B$331.6BNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2026FY2026