The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

EQPT · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

ESTC · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

TRU · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

UPBD · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureEQPTESTCTRUUPBD
Moat Score (0–100)51 (highest)51 (highest)51 (highest)51 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend75 (highest)75 (highest)6026
Pricing power84100 (highest)100 (highest)81
Returns on capital170693 (highest)
Balance-sheet safety055 (highest)1828
Capital allocation77 (highest)246925
711% above value if growth stopped todayNo price data162% above value if growth stopped today46% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$1.5B$6.1B$14.7B$1.2B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2026FY2025FY2025