The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ESTC · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

HUCK · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

UBER · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

TRU · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureESTCHUCKUBERTRU
Moat Score (0–100)51 (highest)51 (highest)51 (highest)51 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend756180 (highest)60
Pricing power100 (highest)91—100 (highest)
Returns on capital0—56 (highest)
Balance-sheet safety552874 (highest)18
Capital allocation24244469 (highest)
No price dataNo price data426% above value if growth stopped today153% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$9.6B$127M$145.5B$14.3B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2026FY2026FY2025FY2025