The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ETD · Materials · Shallow moat

Shallow moat

On the watchlist

AXIL · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

KMB · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

UFPI · Materials · Shallow moat

Shallow moat

On the watchlist

MeasureETDAXILKMBUFPI
Moat Score (0–100)59 (highest)59 (highest)59 (highest)59 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend3278 (highest)4315
Pricing power93 (highest)795720
Returns on capital5115100 (highest)91
Balance-sheet safety73100 (highest)4573
Capital allocation45244995 (highest)
26% below value if growth stopped today (largest discount to value if growth stopped today)320% above value if growth stopped today69% above value if growth stopped today13% below value if growth stopped today
Market cap$580M$39.9M$36.4B$5.0B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025