The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

EUBG · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

OSK · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

STRA · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BLBD · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureEUBGOSKSTRABLBD
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5587 (highest)7680
Pricing power91 (highest)26—0
Returns on capital—651193 (highest)
Balance-sheet safety100 (highest)63100 (highest)100 (highest)
Capital allocation2093 (highest)8060
159% above value if growth stopped today20% above value if growth stopped today (largest discount to value if growth stopped today)107% above value if growth stopped today427% above value if growth stopped today
Market cap$42.8M$8.0B$1.9B$1.8B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025