The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

FLY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

III · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

ONEW · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The businessTrend component abstained: Only one aligned fiscal year of revenue and diluted EPS is available; a trend needs at least two observations. The other four 20% weights were renormalized over the scored 80%.

HNST · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureFLYIIIONEWHNST
Moat Score (0–100)41 (highest)41 (highest)41 (highest)41 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend6061 (highest)56
Pricing power768 (highest)3551
Returns on capital1158 (highest)0
Balance-sheet safety55 (highest)422855 (highest)
Capital discipline44 (highest)2444 (highest)44 (highest)
Price vs. high estimateNo price data76% above high estimateNo price dataNo price data
Market cap$3.1B$193.0M$436.6M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025