The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
CIRX · Consumer Staples · No moat
Doesn't clear the bar
The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.
| Measure | FRPT | ZVIA | MDLZ | CIRX |
|---|---|---|---|---|
| Moat Score (0–100) | 40 | 42 (highest) | 40 | 38 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 80 (highest) | 53 | 50 | 28 |
| Pricing power | 58 | 77 (highest) | 60 | 73 |
| Returns on capital | 0 | 0 | 5 (highest) | — |
| Balance-sheet safety | 36 | 55 (highest) | 12 | 28 |
| Capital allocation | 24 | 24 | 75 (highest) | 24 |
| No price data | No price data | 57% above value if growth stopped today | No price data | |
| Market cap | $2.8B | $99M | $77.6B | $148363 |
| Moat tier | No moat | Shallow moat | Shallow moat | No moat |
| Filing date | FY2025 | FY2025 | FY2025 | FY2025 |