The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

FSS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MAR · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

CSV · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

YUMC · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureFSSMARCSVYUMC
Moat Score (0–100)72 (highest)72 (highest)72 (highest)71
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend100 (highest)958069
Pricing power4351 (highest)31
Returns on capital567890 (highest)89
Balance-sheet safety841558100 (highest)
Capital allocation76100 (highest)8068
233% above value if growth stopped today241% above value if growth stopped today9% above value if growth stopped today (largest discount to value if growth stopped today)44% above value if growth stopped today
Market cap$6.9B$90.1B$480M$14.6B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025