The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GCT · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

WSM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

BAH · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

FIGS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureGCTWSMBAHFIGS
Moat Score (0–100)7980 (highest)7979
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95 (highest)578580
Pricing power286290100 (highest)
Returns on capital100 (highest)100 (highest)9735
Balance-sheet safety73100 (highest)25100 (highest)
Capital allocation100 (highest)80100 (highest)80
No price data115% above value if growth stopped today12% above value if growth stopped today (largest discount to value if growth stopped today)No price data
Market capNot reported$26.9B$8.7BNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2026FY2025