The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GIS · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

SFD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

TR · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

MKC · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureGISSFDTRMKC
Moat Score (0–100)4951 (highest)51 (highest)46
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend385061 (highest)
Pricing power6076166 (highest)
Returns on capital4851 (highest)1820
Balance-sheet safety4096 (highest)7322
Capital allocation59 (highest)515159 (highest)
31% below value if growth stopped today (largest discount to value if growth stopped today)7% below value if growth stopped todayNo price data60% above value if growth stopped today
Market cap$19.2B$10.0BNot reported$13.5B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2026FY2025FY2025FY2025