The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GOLF · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

FSS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

YUMC · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

HLT · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureGOLFFSSYUMCHLT
Moat Score (0–100)7172 (highest)7171
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend78100 (highest)69100 (highest)
Pricing power84 (highest)4331
Returns on capital505689 (highest)78
Balance-sheet safety6584100 (highest)6
Capital allocation787668100 (highest)
No price data248% above value if growth stopped today52% above value if growth stopped today (largest discount to value if growth stopped today)389% above value if growth stopped today
Market capNot reported$7.2B$15.4B$74.9B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025