The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GWLL · Consumer Staples · No moat

No moat

Doesn't clear the bar

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

ISPR · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

UTZ · Consumer Staples · No moat

No moat

Doesn't clear the bar

WEST · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureGWLLISPRUTZWEST
Moat Score (0–100)2425 (highest)2424
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend20294555 (highest)
Pricing power48 (highest)204320
Returns on capital0—6 (highest)0
Balance-sheet safety28 (highest)28 (highest)00
Capital allocation—242844 (highest)
No price dataNo price data14011% above value if growth stopped todayNo price data
Market cap$59.4M$77.8M$1.3B$818M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2026FY2025FY2025