The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GXXM · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

GIFT · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

CENN · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

DCO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureGXXMGIFTCENNDCO
Moat Score (0–100)32 (highest)32 (highest)32 (highest)31
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend555760 (highest)48
Pricing power31 (highest)3130
Returns on capital0 (highest)0 (highest)0 (highest)0 (highest)
Balance-sheet safety2855 (highest)55 (highest)55 (highest)
Capital allocation44 (highest)44 (highest)4224
No price dataNo price dataNo price data486% above value if growth stopped today
Market cap$138M$29.8M$4.9M$2.6B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2023FY2025FY2025FY2025