The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HCKT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

ODRS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

REBN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LAUR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureHCKTODRSREBNLAUR
Moat Score (0–100)53 (highest)53 (highest)53 (highest)52
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend45706595 (highest)
Pricing power4570100 (highest)25
Returns on capital97 (highest)015
Balance-sheet safety572855100 (highest)
Capital allocation2044 (highest)44 (highest)27
No price dataNo price dataNo price data96% above value if growth stopped today
Market capNot reportedNot reported$7.8M$5.3B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025