The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HLT · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

YUMC · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GOLF · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GAP · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureHLTYUMCGOLFGAP
Moat Score (0–100)71 (highest)71 (highest)71 (highest)71 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend100 (highest)697866
Pricing power3184 (highest)62
Returns on capital78895090 (highest)
Balance-sheet safety6100 (highest)6580
Capital discipline100 (highest)687856
Price vs. high estimate389% above high estimate6% below high estimate (largest discount to high estimate)No price data5% above high estimate
Market cap$74.9B$15.4BNot reported$7.1B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2026