The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HLT · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

YUMC · Consumer Discretionary · Narrow moat

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On the watchlist

GOLF · Consumer Discretionary · Narrow moat

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GAP · Consumer Discretionary · Narrow moat

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MeasureHLTYUMCGOLFGAP
Moat Score (0–100)71 (highest)71 (highest)71 (highest)71 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend100 (highest)697866
Pricing power—3184 (highest)62
Returns on capital78895090 (highest)
Balance-sheet safety6100 (highest)6580
Capital allocation100 (highest)687856
421% above value if growth stopped today57% above value if growth stopped todayNo price data30% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$79.7B$15.9BNot reported$8.8B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2026