The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HURN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

HON · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

LVS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

DAKT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureHURNHONLVSDAKT
Moat Score (0–100)60 (highest)60 (highest)60 (highest)59
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend90 (highest)468086
Pricing power4754 (highest)34
Returns on capital11100 (highest)7718
Balance-sheet safety684221100 (highest)
Capital allocation82 (highest)606356
89% above value if growth stopped today (largest discount to value if growth stopped today)140% above value if growth stopped today94% above value if growth stopped today1145% above value if growth stopped today
Market cap$1.9B$154.5B$31.1B$941M
Moat tierShallow moatNarrow moatNarrow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026