The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

III · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

BODI · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

SGC · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

FLL · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureIIIBODISGCFLL
Moat Score (0–100)35 (highest)35 (highest)35 (highest)35 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend29203850 (highest)
Pricing power689160100 (highest)
Returns on capital11 (highest)100
Balance-sheet safety4255 (highest)190
Capital allocation24 (highest)02324 (highest)
68% above value if growth stopped todayNo price dataAround the value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$184M$76M$194M$84.2M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025