The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ILLR · Other · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BGDE · Other · No moat

No moat

Doesn't clear the bar

GROW · Other · No moat

No moat

Doesn't clear the bar

AIFC · Other · No moat

No moat

Doesn't clear the bar

MeasureILLRBGDEGROWAIFC
Moat Score (0–100)29 (highest)29 (highest)29 (highest)29 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend45 (highest)302720
Pricing power—44 (highest)026
Returns on capital007 (highest)0
Balance-sheet safety282855 (highest)55 (highest)
Capital allocation444456 (highest)44
No price dataNo price dataNo price dataNo price data
Market cap$11.4M$4.3MNot reported$44.3M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025