The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ISPR · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

CPB · Consumer Staples · No moat

No moat

Doesn't clear the bar

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

SJM · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureISPRCPBPRMBSJM
Moat Score (0–100)3738 (highest)3737
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend435078 (highest)46
Pricing power26504062 (highest)
Returns on capital40 (highest)154
Balance-sheet safety55 (highest)3040
Capital allocation244753 (highest)32
No price data31% below value if growth stopped today (largest discount to value if growth stopped today)311% above value if growth stopped today1026% above value if growth stopped today
Market cap$88.7M$6.5B$8.3B$12.6B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2026