The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JBSS · Consumer Staples · Narrow moat

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LW · Consumer Staples · Narrow moat

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PEP · Consumer Staples · Narrow moat

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MO · Consumer Staples · Narrow moat

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MeasureJBSSLWPEPMO
Moat Score (0–100)6971 (highest)7066
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7285 (highest)6870
Pricing power253592 (highest)79
Returns on capital93100 (highest)93100 (highest)
Balance-sheet safety98100 (highest)3942
Capital allocation563457 (highest)40
42% above value if growth stopped today (largest discount to value if growth stopped today)No price data89% above value if growth stopped today57% above value if growth stopped today
Market cap$952MNot reported$186.7B$122.2B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025