The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JCTC · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

III · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

FLL · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

NORD · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureJCTCIIIFLLNORD
Moat Score (0–100)35 (highest)35 (highest)35 (highest)35 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend102950 (highest)50 (highest)
Pricing power2768100 (highest)71
Returns on capital37 (highest)1100
Balance-sheet safety55 (highest)42028
Capital allocation44 (highest)242424
No price data68% above value if growth stopped todayNo price dataNo price data
Market capNot reported$184M$84.2M$43M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2026