The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JOUT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MHH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

NEGG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

AAP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureJOUTMHHNEGGAAP
Moat Score (0–100)4849 (highest)49 (highest)48
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend102349 (highest)15
Pricing power63376672 (highest)
Returns on capital70 (highest)344159
Balance-sheet safety55100 (highest)7355
Capital allocation4450 (highest)1540
No price data39% above value if growth stopped today (largest discount to value if growth stopped today)83% above value if growth stopped today313% above value if growth stopped today
Market capNot reported$92M$65.2M$3.3B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2012FY2025