The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JRSH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MSS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

AIDX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

PLBY · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureJRSHMSSAIDXPLBY
Moat Score (0–100)36 (highest)36 (highest)36 (highest)36 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend4378 (highest)7020
Pricing power15352186 (highest)
Returns on capital60 (highest)00
Balance-sheet safety60 (highest)282828
Capital allocation0372444 (highest)
50% above value if growth stopped todayNo price dataNo price dataNo price data
Market cap$58.8MNot reported$2.7M$138M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2026FY2025FY2025FY2025