The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KMB · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

ECL · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

AXIL · Materials · Shallow moat

Shallow moat

Doesn't clear the bar

ETD · Materials · Shallow moat

Shallow moat

On the watchlist

MeasureKMBECLAXILETD
Moat Score (0–100)5960 (highest)5959
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend4392 (highest)7832
Pricing power57707993 (highest)
Returns on capital100 (highest)301551
Balance-sheet safety4544100 (highest)73
Capital allocation4962 (highest)2445
69% above value if growth stopped today348% above value if growth stopped today320% above value if growth stopped today26% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$36.4B$75.8B$39.9M$580M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025