The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
| Measure | KMB | NCSM | ECL | UFPI |
|---|---|---|---|---|
| Moat Score (0–100) | 59 | 60 (highest) | 60 (highest) | 59 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 43 | 75 | 92 (highest) | 15 |
| Pricing power | 57 | 64 | 70 (highest) | 20 |
| Returns on capital | 100 (highest) | 0 | 30 | 91 |
| Balance-sheet safety | 45 | 100 (highest) | 44 | 73 |
| Capital allocation | 49 | 60 | 62 | 95 (highest) |
| 54% above value if growth stopped today | 460% above value if growth stopped today | 380% above value if growth stopped today | 25% below value if growth stopped today (largest discount to value if growth stopped today) | |
| Market cap | $33.0B | $136M | $81.2B | $4.3B |
| Moat tier | Shallow moat | Shallow moat | Shallow moat | Shallow moat |
| Filing date | FY2025 | FY2025 | FY2025 | FY2025 |